Newspapers are facing tough times. It’s not just a phenomenon here in North America, it’s something found in, oh say, France as well. In Monday’s New York Times there was an article about an experiment underway in which a small number of readers were given an device which allows them to download a digital version of, I think, four newspapers. The readers can use a stylus to tap for their paper of choice, and then tap their way through the various stories, columns, features or whatever items they please. France Telecom is the nation’s telecommunications agency, and it is supporting the product to see whether users take to it and what features about it they like and don’t like. The effort goes under the English name of “Read and Go”. The reader is about laptop size, and of course you can’t use it for all the marvelous secondary purposes we have assigned to old newspapers: swatting flies, wrapping nasty, smelly stuff, using them to wash windows and so on. But, theorists have been saying that a “re-usable” newspaper, based on a re-chargeable (literally) digital paper-like substrate was the way forward. Now, somebody will put this to the test. In the end, it’s what people…customers…want and do that counts. In the same issue of the Times, the CEO of Esquire states his view that print is about to go into a period of glorious innovation. The magazine will soon appear with a specially designed mini-battery inserted into the front cover, to make possible various dynamic effects. It’s an interesting concept, and of particular relevance to publishers of scientific and technical materials, in that it opens the possibility of supplementing journal articles with supplementary graphics of different kinds. Think of the cover art of Science or Cell or Nature being used to support and extend one of the major articles in that issue with slick visualizations.
If newspapers are going under because people are lazy and stupid and don’t want to read, no amount of digital fiddling will save them. If people are abandoning them for other media, then there’s a chance to lure the readers back. We shall see.