Ad Revenue Support: OncologySTAT and NYTimes fuel debate
Posted by Georgia Harper on Sep 26th, 2007
2007
Sep 26
Barbara Quint has posted two notes at Information Today, Inc. providing 1) detailed analysis of the scope of, audience and business strategy for Elsevier’s ad revenue supported OncologySTAT (Elsevier Launches Vertical Portal With Ad Revenue Support: OncologySTAT) and 2) a take on the implications of the NY Times switch to ad revenue (Demise of TimesSelect Deals Blow to Pay-for-News and Alters Access to Archives). Both articles discuss not only the current business models and the implications of experimentation with advertising support, but the potential affect on libraries and other archive service providers. Both are short and interesting reads.
